About me - Business outcomes first. Technology second.
I’m Will Pickeral. I earned an MBA from The Ohio State University before moving into software engineering. That background shapes how I approach every project: the outcome for your business comes first, and the technology is how I deliver it. It also means I know what regulators, customers, and investors actually look for when an app has to stand up to outside scrutiny: not just what the code needs to do, but what the business needs to be able to say.
What drives me is the gap between “working in a demo” and “working in production.” AI tools have made it possible for almost anyone to build a functional app, which I think is genuinely exciting. But deployment, security, and real infrastructure still take someone who understands both the business and the technology. I want to be a partner in your technology, not a contractor you hand a task to and hope for the best. I work directly with you, explain things in plain language, and make sure you understand what was built and why.
Most of the value I add isn’t writing code. It’s translating between your business goal and the technical work: figuring out what’s worth building, what’s safe to ship, and what will hold up when real customers depend on it. Technology keeps changing, and I change with it. The tools will evolve, but the job stays the same. I don’t consider a project a success when the technology works the way I expected. I consider it a success when it’s actually solving the problem for your business.
Credentials and Technology
- Education
- MBA · BS in Health and Rehabilitation Sciences
The Ohio State University - Certification
- Microsoft Azure Developer Associate (AZ-204)
- Freelance
- Top Rated Plus on Upwork · 100% Job Success Score See my reviews →
- Infrastructure
- Infrastructure as code with Terraform
- DevOps
- CI/CD pipeline design with Azure DevOps
- Mobile
- Cross-platform iOS and Android with .NET MAUI (UnityPay)
- Stack
- C#/.NET, .NET MAUI, TypeScript, React, Python, SQL Server
Ready to get your app moving?
Tell me what you’ve built and where you’re stuck. I’ll get back to you within one business day.